Taste of Teeter invitation
We recently had a new Harris Teeter grocery store open near us, and they sent us an invitation to a special promotional event. The promo was nothing to get excited about. It was something along the lines of, “Take 10-15% off of 6 bottles of wine, on June 26 between 12-6pm!”
This was a really lame promo for several reasons:
- Most grocery stores around here already give you a 10% discount when you buy 6 bottles of wine in one visit.
- The prices of wine are generally marked up so much at grocery stores, that a 10-15% discount only brings the price down to a normal sale price.
- The time window to get the discount was extraordinarily small (6 hours!).
- The quantity required to get the discount was too large (6 bottles).
The promo excludes what I assume to be the majority of households. Not everybody drinks. But, among those that do, not everybody drinks wine. But, among those who do, not everybody would want to hurry in to buy 6 bottles! I would think that a very small percentage of households would actually care about this type of promo.
The only good thing about this promo was the name: “Taste of Teeter”. You just can’t beat that!
subscribe to entries feed
Leave a Reply